Microsoft taps Jerry Seinfeld as Vista pitchman
InformationWeek | at | by Mike
Microsoft has hired comedian Jerry Seinfeld to anchor a $300 million advertising campaign designed to burnish the image of its struggling Windows Vista franchise, according to The Wall Street Journal.
The newspaper, citing sources familiar with the arrangement, reported Thursday that Seinfeld will be paid $10 million for the work and that the campaign will launch on Sept. 4. The campaign was created by the Crispin, Porter + Bogusky agency of Miami.
In 2007, only about 39% of new computers shipped with Vista on board, compared with the 67% of the new computer market captured by Windows XP in its first full year of availability in 2002, according to data from Microsoft and Gartner.