Microsoft in NBC deal to supply ad system
InternetNews | at | by Mike
Microsoft will provide technology to optimize sales of television advertising for NBC Universal under an "alliance" that the two companies announced Thursday.
Under the terms of the deal, NBCU will use Microsoft's Admira television media marketplace to sell advertising -- that is, once Admira begins commercial service in the fourth quarter of 2009.
"NBCU will sell advertising inventory through Microsoft's Admira marketplace, enabling advertisers and agencies to plan and optimize media buys on NBCU's national networks and local broadcast station, KNBC Los Angeles," the two companies said in a joint statement.