Using tunes to tout Windows 7
C|Net | at | by Mike
Borrowing a tactic it has used to tout Internet Explorer, Microsoft on Tuesday launched a music tie-in to help promote Windows 7. Dubbed Section 7, the site offers discount concert tickets and is being done in conjunction with music promoter Live Nation. Among the things the site features are $7 concert tickets and $7 merchandise for select artists.
"Section 7 offers music lovers a host of insider benefits, including exclusive ticket buying options, discounts, and opportunities to meet their favorite artists, fan clubs, great deals on tickets, merchandise and more," Microsoft said in an e-mail.