Bing continues to grow, staking its claim in mobile search

BetaNews | at | by Mike

Microsoft's six-month old search engine Bing has been performing admirably, says market research firm comScore, and it grew to a 10.3% share of the search market in November.

During the month of November, core US search volume grew by 17.8%, but only Google's and Microsoft's sites increased in share. Yahoo, Ask, and AOL, on the other hand, all declined.

Even though it has a strong marketing push behind it, Bing is helped significantly by its placement as the default search engine in the toolbars of new computers. TMT Analyst pointed out earlier this month that Microsoft's distribution deals with OEMs Dell, HP, and Lenovo significantly increase Bing's exposure, constituting around 50% of the consumer PC market.