Microsoft tries new approach in Windows ads
Seattle PI | at | by Mike
Watch out: That sneak peek of your favorite television program may soon be doing double-duty as a Windows Vista .
Microsoft's past Windows advertising campaigns have centered on traditional TV commercials, such as its iconic Windows 95 ads with the Rolling Stones' "Start Me Up" as the soundtrack. These days, many of us would press fast-forward to skip it.
So in addition to regular TV ads, Microsoft will tout this week's Windows Vista launch with a broader campaign that includes new types of online ads, billboards and promotions. And even in the old-fashioned medium of television, the company will try some new tricks.