Microsoft offers to share ad revenue with game developers
InformationWeek | at | by Mike
Microsoft on Wednesday launched an ad-revenue sharing program for developers building casual games that can be downloaded or played online through MSN Games.
Under the program, Microsoft will pay as much as 20% of the gross revenue, depending on the kind of game developed. The five most popular titles on MSN Games are expected to generate a total of $250,000 in ad revenue this year, Microsoft said.
Traditionally, casual game developers are paid a set fee for a downloadable title, or a small royalty for game subscriptions. Depending on the popularity of the game, ad-revenue sharing could be more lucrative.