Q&A: Bach answers the call at Microsoft
C|Net | at | by Mike
Q: In the consumer space, we are hearing about a big shift to advertising-supported business models--a lot of predictions that consumers are going to spend less on software generally. What do you see as the role of ad-supported software?
Bach: What you are going to see is a diversity of business models. I think people are going to continue to buy packaged software--I'm a firm believer in that. It's a way people are comfortable with buying. I think that people will buy that packaged software in a store sometimes. They might buy it online. The idea that somehow people are going to stop buying physical goods is just wrong.