Report: Microsoft to buy 24/7
InternetNews | at | by Mike
Rumors circulated today that Microsoft is in talks to buy 24/7 Media, an online advertising and search-engine marketing company.
The New York Post has reported that Microsoft was considering making the purchase for $1 billion. Analysts place the company's value at about $600 million. The software giant joins WPP Group in the fight for the company, according to the report.
A Microsoft spokesperson would not "comment on rumors and speculation." And 24/7 Media did not return a request for comment.