Microsoft exec pitches 'user-driven marketing'

C|Net | at | by Mike

The intermingling of media-rich consumer devices and socially oriented Web services is opening up new avenues in marketing, according to Robert Bach, head of Microsoft's Entertainment and Devices division.

Bach spoke here Tuesday at Mix '07, Microsoft's conference devoted to Web developers and designers, an audience that Bach's group does not typically address.

But Bach argued that the capabilities opened up by Web applications, such as social-networking sites, and the close integration of media in software is changing the face of consumer marketing.