Microsoft buys mobile advertising company
ENT News | at | by Mike
Microsoft, perhaps stung by its failure to buy online advertising giant DoubleClick in recent months, announced that it has bought European company ScreenTonic SA, a mobile advertising company.
Paris-based ScreenTonic offers display and text advertising, as well as ad management and reporting capabilities.
"The mobile Internet is an extraordinary vehicle for brands to connect with their target audiences, because devices like cell phones enable interaction to take place virtually anywhere or anytime," Steve Berkowitz, senior vice president of the Online Services Group at Microsoft, said in a press release. "The acquisition of ScreenTonic will be part of our long-term strategy to deliver ad experiences that map to the environment. Together, we will be able to provide relevant ads where consumers are, when they are actively engaged and communicating."