Microsoft's latest advertising buy: Navic Networks
InternetNews | at | by Mike
In another move to solidify its overall advertising business strategy, Microsoft Wednesday said it bought privately held Navic Networks, which specializes in providing tools for managing advertising inventory for interactive television.
Additionally, the company gains Navic's Admira media placement platform, Microsoft said in a statement.
Microsoft has been on a buying spree in the advertising space for more than a year. Last summer, for instance, Microsoft bought out online advertising giant aQuantive for $6 billion.