Microsoft to provide ads for rodale health, fitness sites
InformationWeek | at | by Mike
Microsoft on Monday said it has signed an agreement to become the exclusive provider of contextual and paid search advertising to Rodale's online network of health and fitness Web sites. Financial details were not disclosed.
Under the deal, Microsoft will distribute advertising to Rodale's MensHealth.com, WomensHealthmag.com, RunnersWorld.com, and other sites. "Rodale is the authoritative source for trusted content in health, fitness and wellness around the world and on the Web, and we are pleased to provide our advertisers greater access to this valuable audience segment," Scott Howe, VP of the Advertiser and Publisher Solutions Group at Microsoft, said in a statement.