Microsoft prepping Vista ad campaign
WinInfo | at | by Mike
A year and a half after it first started selling Windows Vista, Microsoft is prepping a multi-million dollar ad campaign aimed at dispensing lingering doubts about the operating system. The campaign will tackle inaccuracies flaunted by Apple's infamous "I'm a Mac, I'm a PC" ad campaign as well as the widely publicized if under-educated opinions of online tech pundits.
The theme of the campaign is simple enough: Everything you've heard about Vista is wrong. And Microsoft has evidence to back up that claim, not the least of which is over 180 million licenses sold, a blockbuster number that, combined with recent PC sales figures, suggests new Vista users are coming onboard this year at a rate over 12 times faster than, say, are users of Apple's Mac OS X.