Microsoft still working on online branding issues
PC World | at | by Mike
Microsoft is working on a way to combine all of its online services under a single Web page, rather than continue on with its confusing online presence involving multiple brands and services reached through many different portals. The change will happen along with a streamlining of the branding, said Microsoft CEO Steve Ballmer, in response to a question from an analyst during the company's annual analyst get-together on Thursday. Microsoft has been criticized for the introduction of the Live brand, which didn't fully replace the MSN brand, resulting in a confusing online presence for the company.