Microsoft ad agency reaches out to old media
InformationWeek | at | by Mike
Avenue A/Razorfish, a digital advertising and services agency, is set to announce plans to launch a media and entertainment consulting practice, banking on business from traditional media companies that are trying to broaden their image.
A unit of Microsoft, Avenue A/Razorfish is one of the largest interactive advertising and marketing agencies, boasting a client list that includes Molson Coors Brewing, Kraft Foods, McDonald's, and Starwood Hotels.