Microsoft, NBC collaborate to make Olympics history
Seattle PI | at | by Mike
Olympic athletes won't be the only ones sweating in Beijing this week. Microsoft is also in the spotlight -- and under pressure to prove itself -- as the games begin.
The company is working with NBC and providing the underlying technology for what they're describing as an unprecedented online presentation of the Olympics, to include more than 3,000 hours of on-demand video and more than 2,200 hours of live coverage from China.
For people watching the Olympics, NBC and Microsoft tout the ability to view events on their own schedules, and follow niche sports that they might not see on television. The site, NBCOlympics.com, will be free to use, supported by advertising.