Microsoft taps multimap CEO to steer commercial-search unit
PC World | at | by Mike
Microsoft has appointed former Multimap CEO Jeff Kelisky [cq] to be the general manager of a new business unit focused on commercial search, sources said Thursday.
Microsoft has not publicly confirmed the move, but several blog posts and sources close to the company said Kelisky is heading up Microsoft's efforts to tune its search engine to focus on searches for commercial products.
"They're going to focus on people looking for something to buy," said Matt Rosoff, an analyst with Directions on Microsoft. He said the new unit would be a part of Microsoft's larger Search Business Group, the general manager of which is Brad Goldberg.