Microsoft looks to build one-stop mobile apps market

PC World | at | by Mike

Microsoft is preparing to launch in the next few months a Web site called Skymarket to sell Windows Mobile OS applications, a job suggests.The clue to the launch is a job spotted by blogger Long Zheng. Microsoft is looking for a senior product manager who would oversee the marketing and development for the service, intended to complement the eventual release of the next mobile OS, Windows Mobile 7. Third-party developers have built more than 15,000 applications for Windows Mobile, but the applications are sold through a multitude of vendors on different Web sites. The would suggest that Microsoft is aiming for something closer to Apple's one-stop shop approach with its iTunes Store, which also sells applications for the iPhone.