Microsoft updates CRM online service
PC World | at | by Mike
Microsoft added Internet marketing features to its Dynamics CRM Online product on Monday, the first in a series of updates set for the on-demand software, which launched earlier this year.
Internet marketing functionality is a staple of CRM applications. Microsoft's entry will allow users to create search engine campaigns, capture sales leads from company Web sites, and weigh a marketing campaign's effectiveness according to conversion and click-through rates, among other capabilities.
In addition, the update will "provide customers with increased scale for teams of multiple thousands of employees," according to a statement. Microsoft has made aggressive marketing moves of its own in launching CRM Online.