Microsoft says Zune here to stay
Seattle PI | at | by Mike
Microsoft says it will forge ahead with its Zune music device despite capturing only a sliver of the market since launching its challenge to Apple Inc.'s dominant iPod two years ago.
"Market share is something we pay attention to, and we try to grow, but it's not the sole measure of how effective we are in the business," Robbie Bach, president of Microsoft's Entertainment & Devices Division, said in an interview Tuesday. The comments came as Apple's Steve Jobs unveiled a refreshed iPod lineup, a day after Microsoft showed its third-generation Zune players.