Study: Microsoft Cashback attracting visitors
C|Net | at | by Mike
Microsoft's Cashback program, which offers people discounts on products purchased through the company's Live search engine, is attracting visitors, research firm Hitwise said Friday.
The Cashback program is attracting attention of visitors to Microsofts search sites, Hitwise reported.
"We see an interesting trend where the share of visits to the Cashback section of MSN Live is increasing," said research director Heather Dougherty on the company's blog. "Eleven weeks ago, MSN Cashback represented 3.75 percent of the traffic to Live.com and grew to 6.29 percent last week. This rise in Cashback's traffic underscores the interest in the program, which is likely to be getting a boost from shoppers looking to save money and stretch their budgets given the current economic climate.