Microsoft cuts Zune prices for the holiday
InformationWeek | at | by Mike
Hoping to boost sales during the upcoming holiday shopping season, Microsoft on Wednesday cut prices on the Zune, the company's Apple iPod rival.
The price of the 4 GB Zune dropped to $99 from $129, the 8 GB Zune to $139 from $149, and the 16 GB Zune to $179 from $199. Microsoft also sells an 80 GB and a 120 GB model for $229 and $249, respectively.
The new prices for the 8 GB and 16 GB Zune makes the devices less expensive than comparable iPod Nano models that sell for $149 and $199, respectively. However, Adam Sohn, Zune marketing director for Microsoft, told the tech site iLounge that the cuts were not motivated by Apple's more popular competitors. Instead, the price drops were to "ensure hopefully we have a good holiday season."