Microsoft invests in ads, multitouch
C|Net | at | by Mike
A rough economy isn't stopping Microsoft from spending in key areas. The software maker on Monday announced a new ad campaign aimed at wresting spending from cash-strapped companies as well as the company's own investment into a start-up focused on multitouch.
In the latter area, Microsoft is part of a $24 million financing round for N-trig, a Kfar Saba, Israel-based company that provides technology for sensing pen and touch input. The size of Microsoft's stake was not disclosed.
N-trig's technology is used in current multitouch computers from companies such as Dell and HP, a category Microsoft hopes to expand by building gesture support directly into Windows 7.