Microsoft lands IPTV deal in China

C|Net | at | by Mike

A concept PGA application showing how IPTV could be used to blend television with Web-based content. Microsoft said on Monday that its Mediaroom software is being used by a Chinese TV provider to offer Internet Protocol television over a traditional cable network.

The deal, with Guangzhou Digital Media Group marks two first for the company--its first IPTV deal in China as well as the first time its software has been used to power TV over a cable network.

"We had always intended it to go to many different types of operators," said Ben Huang. "Now you are starting to see the fruits of that labor." Until now, its software had been used by telecommunications firms looking to get into the TV business by offering IPTV.