Windows ads make a comeback
C|Net | at | by Mike
After a brief pause, Microsoft's Windows ad campaign will start singing a new tune.
Microsoft plans to debut a new commercial during the Grammy Awards on Sunday that focuses on its Windows Live services as part of the company's overarching Windows ad campaign that began with a short-lived series featuring Bill Gates and Jerry Seinfeld and morphed into the "I'm a PC" campaign that started in September and directly targeted Apple.
The new ad features a 4-year-old girl using Microsoft's Windows Live Photo Gallery. It's part of a new phase for the campaign, which Microsoft is calling "Rookies." "The aim is to put a spotlight on how Windows enhances your life regardless of your age," one Microsoft representative told me.