Microsoft hopes 'Windows phone' has a ring to it
C|Net | at | by Mike
Prithvi Raj, a product manager for Microsoft, demonstrates the new Windows Mobile 6.5 running in an HTC touch-screen handset at the GSMA Mobile World Congress 2009 in Barcelona.
Microsoft is trying to sell the world on the notion of a "Windows phone." The first part of that effort is simple. It's a rebranding exercise. Although Microsoft will continue to sell its Windows Mobile operating system, it is going to put its marketing muscle behind the term "Windows phone" to describe the devices that run its software.