Microsoft cites design updates as economic booster
InfoWorld | at | by Mike
Rather than being a time for retreat, the current tough economy presents an opportunity for designers to shine, a Microsoft official stressed Wednesday at the company's Mix09 conference for software designers and developers.
On the brink of the Great Depression, industrial designers were developing products such as the Coke bottle and logo and a repackaged Kodak pocket camera, Buxton pointed out. "What idiot would do a startup of a design consultancy on the eve of the Great Depression? But every one of these companies is still in business today," Buxton said. "They didn't just survive the Depression, they thrived in it, as did their clients because they got the return on experience.