Microsoft ad takes swipe at pricey Macs
InformationWeek | at | by Mike
In a new ad meant to resonate with consumers slammed by the economic downturn, Microsoft is taking a jab at rival Apple and its relatively expensive Mac computers.
The 60-second spot, which debuted Thursday during the NCAA "March Madness" basketball games, features a thrifty consumer named Lauren, who's out to purchase a laptop for under $1,000.Lauren's first stop is an Apple Store in Southern California, from which she emerges empty-handed. "I would have had to double my budget," complains the 20-something redhead. Lauren then heads for a big-box electronics retailer, where she buys a Windows-powered HP Pavilion laptop for $699.