Ballmer: We need to be more disruptive in search
C|Net | at | by Mike
While trailing Google badly in search has lots of disadvantages, it also opens some doors, says Steve Ballmer. And, he said, it's time Microsoft starts walking through more of those doors.
"We are going to have to be more disruptive," Microsoft's CEO said in response to a question at the end of a speech at Stanford. He pointed to Live Search Cashback as one example and hinted of changes to come in terms of the search user interface and new types of partnerships with content creators.