Bing bucks: Microsoft sees paid click lift
InternetNews | at | by Mike
Bing's big debut continues as Microsoft's revamped search engine gains share in both the number of searches its handled and the number of and paid clicks its raked in during its first week, according to search engine marketing firm Efficient Frontier.
Microsoft realized a 18.9 percent lift in shares of impressions for the week Bing officially launched, compared to the prior week, while paid click share increased 8.1 percent, according to Efficient Frontier data.
"In our view, if this share lift holds, we can expect advertisers to allocate additional budget to Microsoft over the coming months," Justin Merickel, vice president of marketing and product development for Efficient Frontier, told InternetNews.com.