You've been Binged: Google goes on the defensive
WinInfo | at | by Mike
For years, Google has had Microsoft running scared as it has released product after product that competes for the software giant's bread-and-butter customers. But over the past two weeks, Microsoft has unexpectedly turned the tables on Google with the release of its third-generation search engine, Bing. And for the first time ever, it's Google, not Microsoft, that's worried about the competition.
According to widely published reports from a variety of sources, Google is taking the Bing threat seriously and is racing to add features to its own search engine that emulate Microsoft's efforts. The New York Post claims that Google cofounder Sergey Brin is "so rattled" by Bing that he's personally overseeing the work and has assembled a team of the company's top engineers to develop a response.