Ballmer: Advertising is all about content
InternetNews | at | by Mike
Microsoft's CEO Steve Ballmer presented an overview of his vision for the future of advertising to a gathering of global advertising professionals meeting on the French Riviera.
His message laid out Microsoft's vision of advertising in the future -- and it's not just about moving media from paper or television to online.
It also, among other things, depends on technology evolution such as the merging of computing and television. Additionally, though, it also means that the worlds of commerce and advertising need to be re-imagined.