Report: Microsoft to sell Razorfish ad agency
PC World | at | by Mike
Microsoft is planning to sell Razorfish, its interactive ad agency, according to a report in Monday's Financial Times. Razorfish fell under Microsoft's wing in 2007 when Microsoft bought aQuantive, a digital marketing services company, for about US$6 billion in order to grow its Internet advertising business and compete better with Google.
Morgan Stanley has been retained to find a buyer, the FT reported. Publicis Groupe, a large French advertising and marketing services company, is believed to be interested. Neither Microsoft nor Publicis would comment. Morgan Stanley could not be immediately reached.Last week, Publicis and Microsoft said they would work together on digital marketing and advertising technologies.