Ballmer headlines global Windows 7 launch events
PC World | at | by Mike
Microsoft CEO Steve Ballmer took the stage in New York Thursday, playing the role of chief salesman in a day of worldwide launch events, executive speechmaking and sales promotions meant to persuade consumers and businesses to migrate to Windows 7.
With characteristic high energy and in his booming voice, Ballmer evoked the Windows 7 marketing mantra of "simplicity" to a crowd of about 250 journalists and analysts in a Soho loft space.
"At the end of the day, it's trying to make the everyday usage of the PC better in the way you want it to ... simpler, faster, more responsive, less busy."