Microsoft seeks to leverage midmarket ERP
PC World | at | by Mike
Microsoft can't boast the ERP (enterprise resource planning) application revenue earned by giants SAP and Oracle, nor equal their breadth of technological capabilities, but its tight focus on small and medium-sized businesses gives it an edge, according to observers and company officials.
While Microsoft does not release specific figures for its Dynamics ERP product line, annual revenues have been estimated at between US$1.1 billion and $1.2 billion, according to Ray Wang, a partner with the analyst firm Altimeter Group.
There is plenty of room for that number to grow, as midsized companies look to replace legacy systems or small ones seek out ERP applications as they grow larger in size.