Microsoft's Mehdi on financial impact of Yahoo deal
C|Net | at | by Mike
Although Microsoft and Yahoo have only just inked their final search deal and still need regulatory approval, Microsoft's Yusuf Mehdi talked on Tuesday about the economics that the deal will bring.
Speaking at a Credit Suisse technology investor conference in Arizona, Mehdi said that both Microsoft and Yahoo should see a double-digit increase in revenue per search, once the two companies have a single paid search system.
Putting their two separate paid search systems together will take longer than just setting up Yahoo to use Bing's algorithmic search.