A conversation with Microsoft's marketing strategist
C|Net | at | by Mike
David Webster had a pretty busy year in 2009, trying to convince the world that Windows 7 was their idea and adding the word Bing to their collective vocabulary.
That said, Microsoft's chief marketing strategist doesn't foresee much time to rest. This year, all Webster has to do is persuade consumers that Office is cool, that Mom and Dad need their own Xbox, and that a Windows Phone can be a credible alternative to the iPhone. Luckily, Microsoft is willing to spend a few bucks to do all that.
"We're in a mode now where we are spending more money on advertising...than we have ever spent before," Webster said, during a lunch meeting last week. Microsoft doesn't break out figures, but the company is expected to spend roughly the same amount on advertising in 2010 as it did last year.