Yahoo Maps Out Move to Microsoft's adCenter

InformationWeek | at | by Mike

In an important first step in advancing their strategic alliance, Microsoft and Yahoo said on company blogs that they plan to transition Yahoo's advertising customers over to the software titan's adCenter system in time for the holiday shopping season.

Failing that, however, Microsoft and Yahoo will then shoot for early 2011 in order to not cause havoc for advertisers during the critical holiday period.

"We know how important the holiday selling season is to many of you, so our aim is to complete the transition in the U.S. and Canada before the start of the 2010 holiday season," said a post Thursday on the Yahoo Search Marketing blog.