Intuit preps its low-end CRM debut
MS-Watch | at | by Mike
But Microsoft is gunning for the same space, with its Office Small Business Edition and MS CRM wares. Calling existing customer-relationship management too complex and too focused on sales-force managers, the Mountain View, Calif., maker of QuickBooks financial-management software unveiled on Tuesday its first foray into the CRM space. Intuit unveiled a pair of new products, QuickBooks Customer Manager and QuickBooks Client Manager. Both are targeted at companies with fewer than 20 employees.