Out-Googling Microsoft's rivals
SeattlePI | at | by Mike
Microsoft may be the most recognized software company on the planet, but when it comes to searching the Internet, people are much more likely to "Google it." Microsoft wants to change that, and it's betting millions that someday it will be as well known for searching as Google already is.
The software giant's push comes amid an exponential growth in information -- on desktop computers, on online photo albums, on Web sites.
"And the more information there is out there, the more difficult it becomes to find relevant information and content," said Rob Lancaster, a senior analyst with the Boston-based Yankee Group research group.