Dell launches consumer electronics effort
WinInfo | at | by Mike
On Thursday, Dell launched a full frontal attack on the consumer electronics efforts of such PC competitors as Apple, Gateway HP, and Sony, announcing a line of consumer-oriented devices it hopes will propel the company into new market successes. Characteristically late to the consumer electronics party, Dell nonetheless intends to jump ahead of the pack with a line of digital entertainment products that will be phased in over the next several weeks. And predictably, these products will be sold at the lowest possible price, a Dell hallmark. The company also announced a redesign of its dell.com Web site.