MSN to include eBay personalized data
C|Net | at | by Mike
Online auctioneer eBay said Thursday it will offer access to personalized content via Microsoft's MSN Web portal. The marketing agreement, announced at the Consumer Electronics Show in Las Vegas, marks the first time the eBay has allowed its users to manage their eBay accounts through a portal. As a result, individuals will be able to access their personalized "My eBay" account through MSN's own personalized pages. The feature is being made available to U.S. customers.
In justifying the partnership, the companies cited a research report published by Nielsen/NetRatings las November that indicated about 82 percent of visitors to eBay also visit MSN.