Disney adopts Windows Media DRM
WinNetMag | at | by Mike
Ending days of speculation, entertainment giant Walt Disney Company announced a multiyear agreement with Microsoft to license the software giant's Windows Digital Media technologies, including the Digital Rights Management (DRM) component that can be used to protect the delivery of digital content. Microsoft's Windows Digital Media technologies are increasingly gaining favor with Hollywood, as content creators seek to find secure ways to expand into new digital markets and Internet content delivery. Disney is the second major Hollywood player to embrace Windows Media in recent days; Time Warner licensed the technologies last fall. But the combination of Microsoft and Disney represents a melding of two of the most respected brands in America, and reestablishes Windows Media as the de facto standard for digital media delivery.