Microsoft enhancing ISV programs
crn.com | at | by Mike
A key Microsoft partner executive on Friday touted new initiatives to recruit and support ISVs in its continuing effort to promote the company as the ISV's best friend.
Microsoft plans to step up not only technology enablement of its ISV partners but also go-to-market efforts in order to recruit new ISVs and keep existing partners happy, said Mark Young, general manager of .NET ISVs in the platform strategy and partner group, speaking at Microsoft's Silicon Valley campus in Mountain View, Calif.