MSN to shake up search ads
C|Net | at | by Mike
Microsoft's MSN is planning to label its paid-search listings more clearly, a course long advised by the Federal Trade Commission. The software giant said on Friday that as of July, its Web portal will better mark out which of its MSN Search results are paid listings, making them more relevant to visitors' search terms.
In addition, MSN Search will showcase text advertisements sold by its own staff rather than promos sold by its third-party partner, Yahoo-owned Overture Services. Overture ads will appear to the right of search results rather than at the top.