MSN's search to debut within a year
InternetNews | at | by Mike
Microsoft's CEO Thursday declared MSN would enter the search space with its own algorithmic engine within the next year and predicted that eventually "all marketing will have the characteristics of online" as PCs become connected with TV sets.
Speaking to a rapt crowd of about 500 crammed into the main hall of Microsoft's conference center, Ballmer said, "there's no magic about search; all it takes is good, hard work," and when MSN's algorithmic search hits the market, "you'll see good competition in the search arena." Ballmer made his remarks as the company kicked off the two-day event at Microsoft's Redmond, Wash., campus.