Apple told to halt misleading claims about G5 performance
WinNetMag | at | by Mike
The Better Business Bureau (BBB) recommended that Apple Computer stop advertising its Power Mac G5 as "the world's fastest personal computer" after reviewing independent tests that refute that claim. Acting on a tip from Dell, the BBB told Apple that its advertising could deceive consumers, which need accurate information on which to base their purchases.
"The National Advertising Division (NAD) of the Council of Better Business Bureaus recommended that Apple, Inc. discontinue comparative performance claims regarding its Power Mac G5 personal computer," the organization wrote in a release. "NAD determined that the evidence provided by Apple did not provide a reasonable basis for its broad unqualified claims that its Power Mac G5 is 'the world's fastest, most powerful computer' and that it 'edged out the competition on integer' [processing performance]. NAD further determined that the advertiser's claim, 'the world's first 64-bit processor for personal computers' could reasonably be interpreted to apply to workstations ... this claim is [also] unsupported by the evidence."