Microsoft preps 2004 ad blitz for Windows XP
WinNetMag | at | by Mike
Three years after unleashing Windows XP to the world, Microsoft has hundreds of millions of customers using its latest Windows client, but enterprise adoptions and retail sales are lagging. The solution? A multi-pronged advertising blitz centered on all of the updates the company has released for XP in the intervening years. In other words, if you haven't looked at XP lately, you might be surprised by how much it's improved.
The ad blitz will begin in June with the release of Windows XP Service Pack 2 (SP2), one of the biggest and most important updates Microsoft has yet created for any of its products.