Microsoft aims to whip up CRM market
CRM Assist | at | by Mike
Microsoft is pushing sales of its CRM product through a variety of channels, including resellers of rival products and ASPs. The software giant is also working with telephony vendors on joint offerings and support. Most leading phone vendors have stepped up efforts to capture the small-business market, tabling new IP telephony and hybrid systems over the past few months. At present, Microsoft is selling the product through its Large Account Resellers, business partners already selling its ERP technologies and a number of CRM resellers.