The MSN-connected car
InternetNews | at | by Mike
As Redmond looks beyond the desktop, it sees the automotive industry as a new growth engine. At an Automotive Executive Summit today, Microsoft pitched executives of Asian auto manufacturers on the advantages of installing its technology in the car, then using more of it to connect to its branded content.
Microsoft's Automotive Business Unit (ABU) has three major initiatives. MSN Autos is a consumer portal that has information on choosing, buying and maintaining cars; it connects online shoppers with a network of dealers.